In December 2017, HBC seasoned litigator Bill Meyer prevailed in a trademark cancellation proceeding before the Trademark Trial and Appeal Board (TTAB). Bill represented Survival Swim Development Network, Inc., which sought cancellation of the mark SELF RESCUE registered by J. Barnett Holdings, Inc. After lengthy proceedings, a three-judge panel of the TTAB in Washington, D.C., ordered cancellation of the registration on the ground that it is merely descriptive of the identified services and has not acquired distinctiveness.