A new Top-Level Domain (TLD) with the suffix ".xxx" is currently being launched specifically for websites that provide adult content. In order to protect holders of registered trademarks and service marks who do not want their mark associated with a .xxx domain, the registry responsible for the .xxx launch is currently offering an opportunity to block such registrations. This opportunity is only available to owners of federally registered trademarks or service marks and will only be available through October 28, 2011.
For an explanation of how the .xxx blocking process (called "Sunrise B") works, contact HBC to speak with one of our attorneys specializing in trademarks and intellectual property or visit the ICM Registry's website dedicated to the .xxx launch. If you would like assistance in blocking registration of a .xxx domain in connection with your registered trademark or service mark - or any other matter relating to your intellectual property portfolio - our attorneys would be happy to help.